What about Fresno? We have something else altogether — our own diverse sound, a musical landscape that reaches across genres — from rock to rap, alternative to jazz, and every other style thrown in. In its third year, Fresno Urban Sound Experience is an authentic celebration of the bands, musicians, promoters, and venues that make up our city’s sound.

Make a decision.

Right now, you need to decide this is something you want to be part of. Forget all the things that might keep you away. Forget what you’ve heard or think you know about Fresno’s music scene. Experience if for yourself. This is downtown after dark and it’s fun. And yes, that’s very much OK.

Be a patron.

This is not just about the music. It’s also about a vision of what downtown is and can be. It’s about those things that bring you back — the food, the drinks and the atmosphere. People will mingle. Consume. They will eat, drink and be merry, and at the end of the night, file it all away in the memory bank.

Fresno Urban Sound Experience is brought to you by the fine minds of Creative Fresno.